Deja ~ Reja ~ Reinad

Morning Glory Collects…

things we love to buy, wear and share
~ DEJA, REJA and REINAD JEWELRY
~
Deja 1939- Spring 1941 ~ Reja 1941-1953 ~ Reinad 1922-1950s

DEJA
cream and green enameled floral brooch with clear rhinestones and a red
glass drop, 3″. The enameling shows light wear, but the brooch is still lovely.
I have been told that the company name "Deja" was changed to "Reja" in about 1941.
View #X24781

DEJA
vase brooch of lush red enameled roses in a clear rhinestone pave vase set in
rhodium plated base metal, 2-1/8" by 2-1/8", circa 1940. While this
looks a lot like a brooch by DeRosa, I have seen another just like this that was signed "Deja",
and this pin has no signature at all.
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DEJA enameled lily-of-the-valley fur clip
with pink, rose, green and white enamel and clear rhinestones, fabulous
design and detail, 3". I have been told that they changed the
name "Deja" to "Reja" in about 1941. View
View #X34875

DEJA double flower bouquet bracelet of
transparent red glass beads and clear rhinestones on a gold tone mesh band.
It is signed on the back of the decorative
element "Deja", and it is signed in tiny letters on the back
"Deja". It is from 1939 and it is 6-5/8" by 1-1/4".
It sold for $5.95 back in 1939. I would have guessed this was by DeRosa if I
had not seen the Deja signature.
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DEJA advertisement for the set on this row. It is dated November
1939, and it says "Handsome gold-plated pieces with colorful stones or
brilliants".
Ad courtesy of Liz G.

DEJA
double flower bouquet bracelet and brooch of transparent green glass beads
and clear rhinestones on a gold tone mesh band. It is signed on the
back of the brooch "Deja" and it is from 1939. In 1939, the bracelet
sold for $5.95 and the brooch for $3.95. A very nice customer of mine
sent me these photos of her set, which is like the bracelet in red also
shown in this
row.

View #DejaGrn1

DEJA Jack-in-the-Pulpit gold plated brooch with
clear rhinestones, signed "Deja" on the back. The design of the
leaves wrapping around the blossoms is really lovely. This was made in
about 1940. View
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View #d42409

REJA unsigned dancer earrings with red faces and and clear rhinestone skirts
in gold plated settings, 1-1/4" by 3/4" clip backs. They are signed only
"pat pend" on the back. The Reja ballerinas were described in
the September 26, 1947, edition of
Women’s Wear Daily.

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View #X42496

DEJA flower brooch with green faceted beads as
stamen, each with a clear rhinestone center, and accents of clear
rhinestones on the leaves, all in a gold tone setting, signed "Deja" on the
back, 3" by 1-5/8". This was made in about 1940.
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#X42464

DEJA
tulip flower fur clip with lovely aqua faceted glass beads, each with a clear
rhinestone in the center and with each portion lined with clear rhinestones as
well for extra brilliance. It is all set in gold plated silver and signed
on the back "Deja", made in about 1940, 3" by 2". We have in our
collection the DeRosa design art work for a very similar
flower, shown

HERE, and find it interesting that they were offered by at least two
different companies, Deja and DeRosa.
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REJA red molded glass leaves
necklace, bracelet and earrings set in gold tone. The necklace is 15" by
5/8", bracelet is 7" by 3/4", clip back earrings 1".
I have been told that the name "Deja" was changed to "Reja" in about 1941 so
this would have been made after that.
View #Y65467

REJA attributed heart bracelet with ruby red and clear
rhinestones on a smooth and easy to wear gold tone mesh band, 6-1/2"
wearable length and 1" band. The heart center is about 2" by 2". As
you can see in the photo, there is very slight wear to the gold tone
finish on the back side, but the rest of the bracelet is in excellent
condition, including the rhinestones. The heart element is stationary
as it should be, and it does not move up and down on the band. Based on
signed pieces I have seen in the past, I believe this is an unsigned
Reja bracelet. It is lovely and in overall very good vintage
condition. It’s perfect for Valentine’s Day or as a love symbol for all
year long.

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View #Y38667

ROSE pink unusually shaped
rhinestones 2″ heart on gold tone mesh 15″ necklace with clear rhinestone
accents. This was probably made by the Reja Company.
View #Y26394

REJA gold-
and silver-tone floral with pink and purple rhinestone flowers and clear accents.

View #X21102

REJA gold- and silver-tone
floral with pink rhinestone stamen and clear accents.
View #X20406

REJA sterling vermeil purple and
green enamel with purple and clear rhinestones buds brooch, circa 1945, 3".
View #X27638

REINAD NYC dress clip
with cranberry and green glass beads, 3-1/2" and circa 1940.
View #X25063

REINAD pink, lavender and
blue poured glass brooch, 2".
View #X28153

REINAD gold tone mesh bracelet
with blue enamel and clear rhinestone center, gold tone filigree work, a light
weight and easy to wear piece, 7" with 1-3/4" front and 5/8" band.
View #X65179

REINAD
tulip flower brooch with sprays of red rhinestone flowers and bows at the
bottom, and clear rhinestones lining the design. It is signed
"Reinad" on the back and it is 3-1/2" by 2-1/2".
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View #X42405

REINAD flower brooch with multiple petal layers in rich red and clear
rhinestones, the first layers have a faint a rose gold wash and the others
are yellow gold. It is signed "Reinad" on the back in tiny letters, you
have to look close but the signature is there. It is 4" by 3" and does have
some light finish wear on close examination. We have had others of this same
clip with the DeRosa and Reinad signatures, and also some that were not
signed at all.

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View #X42349

REINAD pink unfoiled
rhinestone flower brooch with clear rhinestones set in silver tone, 3-5/8".
#X65180