Florenza

Morning Glory Collects…

things we love to buy, wear and share
FLORENZA

1950-1981
& HOLLYCRAFT

1948-1965

FLORENZA
Owner Dan Kassoff
1950-1981
(copyright symbol used after 1955)
New York City

FLORENZA unsigned but
with original tag 2-3/4″ brooch rich honey-colored cabochons, rhinestones
and aurora. All done in a pewter-colored setting with both pin back and a pendant hook,
this has an unusual smooth back finish. View
View
#L19312

FLORENZA silver tone Maltese cross brooch with pendant hook,
2-1/2". View
#L26848

FLORENZA purple unfoiled rhinestone with aurora accents set in gold tone
earrings, 1-1/4". View
#F26374

FLORENZA pastels “crinkly” glass stones, rhinestone and aurora
2-1/2″ Maltese cross brooch. View
#F24584

FLORENZA cameo brooch and
pendant with purple and pink rhinestones, 1-5/8″.
View #F26141

FLORENZA green-purple
watermelon rhinestone earrings with brown and aurora accents, 1-1/4″.
View #F23500

FLORENZA cupid
with pink rhinestone heart, clear rhinestone accents, 1-3/4″.
View #L20933

FLORENZA aqua, blue and pastel
blue rhinestones set in textured antiqued silver tone 14-15" necklace and 7"
by 7/8" bracelet.
View
#A27427

FLORENZA pale pink pearlized enameled rose brooch with aurora center,
2-7/8". #A27497

FLORENZA stick
pin with orange and topaz colored rhinestones, 5-1/8".
View
View #L28360

FLORENZA rose, pink, purple, green and opalescent stylized bouquet
brooch set in gold tone, 3-1/3". #X64878

FLORENZA portrait brooch with
easel back so it also stands like a picture frame as well as being a brooch, 2-1/3".
The portrait is a print not hand painted, and the crown and eagle at the
top give it a royal flair. Rosenstein also did portrait brooches in this
style and with similar settings.
View #X21469

FLORENZA necklace with aurora
borealis, green rhinestones and artificial pearls set in gold tone, wearable
length 16-1/2" longest and about 7/8" at the widest.
View #X37458

FLORENZA shell cameo earrings
with deep red rhinestone accents, 1-1/8". #L28361

FLORENZA printed
portrait set in ornate gold tone brooch, 1-7/8".
View #L28558

FLORENZA gold tone dangles
2-3/4" brooch with red rhinestones and artificial pearls and matching 1"
earrings.
View #X29672

FLORENZA molded glass tulips earrings in
aqua, blue
and green aurora borealis set in antiqued and textured silver tone. They are
1-1/3", circa 1960 and in excellent vintage condition.
View
#X40158

FLORENZA brooch with molded glass leaves, green, glass pearl, aqua and
aurora borealis rhinestones all set in textured silver tone, 2-1/4".

View #X66208

FLORENZA lavender, plum and purple art glass and rhinestone brooch in an
antiqued textured gold tone setting, 2-1/2", circa 1955. On the back is a
hook so that this can be worn on a chain, too. It is in excellent condition
except that there are some little black dots in the center stone, as can be
seen in the photo. It is my favorite brooch of any Florenza ever made.

View #X39397

FLORENZA box with hand painted yellow roses on
the top, signed "Florenza" in the inside bottom, and an illegible artist’s
name under the lid. It is 1-3/4" by 1-1/3" and 1" high including the feet.
The sides of the box are decorated with flowers and leaves.
View

View

View
#X40138

FLORENZA
bracelet, brooch and earrings with orange, green and brown rhinestones set in
textured gold tone. The bracelet is 7-1/3" by 5/8", the brooch is 2-1/4", and
the clip back earrings are 1". The woven design is such a nice classic look.
#Y66407

FLORENZA
charming nodding poodle pin cushion with red
velvet cushion, 3-7/8" long and 1-1/3" high. Both the head and the
tail nod, and the entire piece is in excellent vintage condition.
View
#X66639

HOLLYCRAFT
HOLLYWOOD Jewelers 1936-1978
Joseph Chorbajian 1936-1978
Jack Hazard 1938-9 to 1958
Archie Chorbajian 1938-9 to 1958
Remained Hollywood Jewelry
Trade mark under HOLLYCRAFT 1948-58 ( ? )
(information courtesy of Joyce Chorbajian)

HOLLYCRAFT aurora borealis
brooch and necklace. View
View
View #L10886

HOLLYCRAFT aurora
borealis studded double-hinged bangle dated 1952. #L11694

HOLLYCRAFT
topaz-colored rhinestones set in gold tone bracelet and brooch dated
1952, bracelet 7" and brooch 2".
View
View
View #L2032

HOLLYCRAFT deep
blue aurora earrings dated 1956, 1-1/4".
View #L28362

HOLLYCRAFT red
cabochons set in gold tone brooch, 2-1/2″.
View #L27549

HOLLYCRAFT 1954 antiqued
silver tone earrings with pink, purple and green rhinestones, 1-1/4″.
View #L26426

HOLLYCRAFT
Christmas tree brooch with white rhinestone candles and multi-colored
rhinestones set in gold tone, 2-1/3".
View #L50691

HOLLYCRAFT 1950 pastel rhinestones dangle brooch with pink, lavender,
aqua, purple and green rhinestones set in gold tone, 2-5/8".
#X65257

HOLLYCRAFT earrings with baby blue baguette and round rhinestones
set in silver tone metal, 1-5/8".

View #X38560

CHATELAINE brooch and clip
with aqua marbled oval cabochons, green and red rhinestones, artificial
pearls and enameling set in gold tone. This is probably an old unsigned Hollywood/Hollycraft, chatelaine 10" total width with 1-3/4" end
and 2-3/4" dangle end, 1" earrings.
View
View #Y34800

HOLLYCRAFT marcasite-looking gray rhinestone
pinwheel flower brooch set in silver tone, 2".
View
#L61751

HOLLYCRAFT
Joyce Chorbajian was kind enough to give me some information about
Hollycraft and how it worked. I asked her about signed and unsigned
pieces, and she did confirm that not all Hollycraft was signed. In
addition, she said this:

HOLLYCRAFT clear
teardrop, baguettes and chatons set on silver tone earrings, 1-3/4". #O61929

HOLLYCRAFT brooch with pastel rhinestones set in gold tone, dated 1953,
2-1/2".

View #X38558

HOLLYCRAFT pendant with pastel rhinestones set in gold tone, dated
1953, 15-1/2" with a 2-1/3" pendant.

View

View #X38561

Both

HOLLYCRAFT earrings pastel rhinestones set in gold tone 1-1/8".

View #X38559