Bogoff

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Morning Glory Antiques & Jewelry
presents
~

JEWEL CHAT
Costume Jewelry Magazine

JEWELRY ADVERTISING

Bogoff
Jewelry
1946- about 1959
Chicago,
Illinois

One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.

Most of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for many
of them. And last, a big thanks to Beth Rowlands of Emerald City Costume
Jewelry who so generously shared her extensive Bogoff collection.

Click on each picture for a larger view.

BOGOFF jewelry is distinctive in it’s
style and design, as can be seen in the illustrations below. Begun in
about 1946 in Chicago, Illinois, it is thought that they made their last
jewelry in the late 1950’s. Some of their ads state they had locations
in New York, Chicago, Milwaukee and Los Angeles and Gay Bee Jewelry is
mentioned in some of their ads. Most pieces use smaller rhinestones set in
silver tone, tending toward the delicate and feminine.

BOGOFF
February 1948

BOGOFF pink and clear rhinestones florets 16" necklace and 3/4"
screw-back earrings.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF "Stars from a Galaxy"
1947

BOGOFF clear rhinestone
necklace set in silver tone circa 1950, 14" to 15-1/2" wearable length, 1/2" wide.
View
View #X35387

BOGOFF
1947

BOGOFF clear rhinestones set
in silver tone stylized rose links necklace, 16" by 5/8".
View #X29526

BOGOFF "Deep Sea Wonderland" 1947
Courtesy of Bobye Syverson

BOGOFF star brooch and earrings
in purple and clear rhinestones set in silver tone, circa 1950, brooch
1-7/8", clip back earrings 1-1/8". #X36131

BOGOFF
1946

BOGOFF 3" by 2-1/2" clear rhinestone bow brooch.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF
1949

BOGOFF 16" clear rhinestones necklace
with a 2" front drop, 7" bracelet and 1-1/2" earrings, 1949.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF necklace which adjusts to 18" with a
2" front drop and matching 3/4" screw-back earrings, 1949.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF
Vogue 1949

BOGOFF green and clear
rhinestone necklace, 16" with 1-5/8" front drop.
View
View
View #X23592

BOGOFF
1947

BOGOFF "Heart Throbs"

BOGOFF silver tone 7"
by 3/4" bracelet with faux pearls and clear rhinestones. #X23201

BOGOFF silver tone 16"
necklace with faux pearls and clear rhinestones, 1-5/8" front, circa
1956.
View #X23202

BOGOFF "Exciting Elegance"
1954

BOGOFF "Conversation Pieces"
Vogue 1951

BOGOFF
1952

BOGOFF
Christmas
1953

BOGOFF 16" necklace with and emerald cut row of topaz-colored rhinestones
and a row of jonquil rhinestones in goldtone settings.
Courtesy of Beth Rowlands