Coro 1940’s

Morning Glory Antiques & Jewelry
presents
~

JEWEL CHAT
Costume Jewelry Magazine

JEWELRY ADVERTISING

CORO
JEWELRY


Page 1 1940’s Page
2 1950’s

One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.



Many of these ads were shared courtesy of Julie Scarlett,
who sold vintage ads under the seller name papercharm on
ebay.

COROCRAFT
"Blonde Topaz"
1950

CORO "Moonbeam"

1950’s

CORO "..
lovely as Springtime" jewelry 1950

CORO
"Chantelle"
1950

CORO
1950

Coro ad "Three Feathers"
1950

Coro ad 1950

CORO "Corolite"
Circa 1950

CORO "Tailored Classics"
1950

CORO "White Fire" 1950

CORO "Blonde Topaz" 1950

COROCRAFT

CORO The center bracelet (chevron style) was patented in 1950. Patent
#158756
Information courtesy of Jim Katz

CORO 1-1/4" fawn at the waterfall brooch
shown at the top right of the ad at right..
Courtesy of Beth Rowlands

Coro
1951

COROCRAFT "Golden
Jubilee" crown pin with
aqua, red and clear rhinestones, 1-5/8". Great quality, made in 1951.
View #C20914

CORO shells necklace and earrings shown in the ad at
left.
Courtesy of Beth Rowlands

CORO
"Eugenie"
1952

CORO pink and clear rhinestone crown pendant.
Courtesy of Beth Rowlands

CORO clear rhinestone crown earrings.
Courtesy of Beth Rowlands

CORO "Black Beauty"
1952

CORO "Royal Galaxy" 1952

CORO "Heraldic Jewelry"
Seventeen Magazine 1952

COROCRAFT "Chambord"

1953

CORO "Empire" 1954

CORO
1954
The red rhinestone bracelet at the bottom left of this ad is the same one at
the right here.

COROCRAFT red and clear rhinestone hard sided double hinged bracelet
with safety chain, a smaller size at 6" around the inside and 9/16" wide at
the front. It has a combination of both foiled and unfoiled clear baguettes
with red baguettes on each side of the center. Made in about 1954.

View

View

View #C42166

COROCRAFT "Crillon"
patented in August, 1954
courtesy of Missy Overby

COROCRAFT "Laurel"
1954

CORO "Romantique"
1955

CORO
1955

COROCRAFT "Scheherazade"
1956

CORO
"Elegance"
1955

CORO
Spring and Summer 1956 advertisement showing the cupid Duette in the lower
right of the ad.

CORO cupids Duettes

CORO "Cherubin" cupids birthday
Duette, July with pink heart-shaped rhinestone, 2-1/3", circa 1956.
View View
#C20928

COROCRAFT
"Celeste"
1956

CORO unsigned cupid
earrings, 1-1/8".
View #C20925

CORO "Cherubin" cupids birthday
Duette, December with aqua heart-shaped rhinestone, 2-1/3", circa 1956.
View View
#C20926

CORO "Cherubin" cupids birthday
Duette, January with red heart-shaped rhinestone, 2-1/3", circa 1956.
View
View #C20927

CORO
2-3/4" gold tone and rhinestones fantasy bird pin.
View #C21684

CORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

Note: These items were photographed from private collections, and are for
reference only.
Jewelry that is available
for sale can be accessed at the links below.